Pepsi is hoping some really do like it hot as it has unveiled its newest flavor, which is influenced by a seasonal classic – hot chocolate.
According to a tweet, the soda company plans to kick start the new year with its Pepsi ‘Cocoa’ Cola, which is a “concept from the Pepsi Test Kitchen.” The drink will reportedly taste like “a delicious blend of cocoa (and hint of marshmallow) mixed with Pepsi cola,” CNET reported.
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Why is Pepsi decided to make this flavor?
Well, the familiar-sounding ‘Cocoa’ Cola beverage was created at the behest of Pepsi fans after the brand posted a tweet: “What’s sweeter than saying ‘bye’ to the worst year ever? Pepsi ‘Cocoa’ Cola – the latest concept from the Pepsi Test Kitchen.
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“Want to try and get your hands on it? 2,021 RTs and we’ll make a batch. #PepsiCocoaCola,” the tweet stated.
Sure enough after the tweet went up, the soda maker was able to gather the necessary 2021 retweets, even pushing about 4,800 as of Friday evening.
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Though the fans seem eager to taste the chocolate-and-marshmallow-flavored soda, Pepsi has not shared an exact date the drink will be released, or where consumers may hope to pick it up.