The man who brought us the Boring Company flamethrower now brings us Tesla Tequila.
Seemingly happy to surprise fans with quirky products that have nothing to do with his companies’ core work, Tesla boss Elon Musk has this week delivered on an idea that he first put out as an April Fools’ joke in 2018.
Tesla Tequila launched on Thursday, November 5, and is described on its product page as “an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves.”
It adds: “Tesla Tequila features a dry fruit and light vanilla nose with a balanced cinnamon pepper finish. Best enjoyed as a sipping tequila.”
The beverage has been aged for 15 months in French oak barrels before being decanted into 750 ml bottles designed in the rather striking shape of an electricity bolt, each one coming with a $ 250 price tag.
The idea of “Teslaquila” first appeared two years ago in a Twitter thread posted by Musk. In one of the tweets, Musk joked Tesla had gone “completely and totally bankrupt. So bankrupt, you can’t believe it.” Writing in the third person, the Tesla CEO added: “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.”
One follower was quick to reply: “Teslaquila. Please make this happen.” Several days later, the billionaire entrepreneur posted a photo on Instagram showing a tequila bottle with a Teslaquila label stuck on it. Six months after that, Tesla filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila.”
The product that launched this week may not have the expected name, but that won’t matter to die-hard Tesla fans keen to get their hands on Tesla’s first-ever tipple.
Shipping in U.S. states that allow alcohol deliveries to private residences will begin in “late 2020.”