Atlanta’s landmark Krispy Kreme doughnut shop goes up in flames as firefighters battle blaze (VIDEOS)

A historic doughnut joint in Atlanta, Georgia has caught fire, causing pastry lovers to mourn. Videos posted to social media show firefighters scrambling to extinguish the inferno.

The massive fire broke out at the Krispy Kreme doughnut store on Ponce de Leon Avenue in the early hours of Wednesday morning, local media reported. 

Footage shows the building engulfed in flames with fire trucks and emergency vehicles parked nearby. 

The restaurant is a 60-year-old landmark of Georgia’s capital. NBA basketball legend Shaquille O’Neal, reportedly a devoted Krispy Kreme fan, bought the shop in 2016. 

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